Tel: 01 851 0920 

FORBES PROPERTY Real Estate Selling Plan 

Overview 
 
Selling your property is a significant financial and personal decision. At Forbes Property, we understand the complexities involved and provide a structured, transparent, and results-driven plan to help you achieve the best possible outcome. This document outlines: 
 
What needs to be done to sell a property 
How Forbes Property will sell your property 
Reaching a mutual decision 
Our undertaking 

OUR SELLING PLAN What Needs to Be Done to Sell a Property 

1. Determine the Right Price 
The first step in selling a property is to establish an accurate and competitive asking price. This involves a detailed market analysis, understanding current demand, and assessing comparable properties in your area. Pricing your property correctly is essential to attract serious buyers and achieve the best return. 
 
2. Manage Professional Viewings 
Property viewings should be scheduled and conducted in a professional and timely manner. At Forbes Property, we ensure that all prospective buyers receive a polished and informative experience during viewings to maximize the appeal of your home. 
 
3. Marketing the Property 
A targeted marketing strategy is vital for generating interest. We tailor our marketing campaigns to reach the right audience using online platforms, direct outreach, signage, and social media. 

OUR SELLING PLAN How Forbes Property Will Sell Your Property 

We use a proven 10-point selling system to ensure every aspect of the sales process is covered: 
1. Property Valuation 
We begin with a professional valuation of your property to determine its market value and identify key selling points. 
 
2. Provide a Frequently Asked Questions (FAQ) Pack 
To streamline communication and reassure buyers, we prepare a detailed FAQ document covering common queries about the property and sales process. 
 
3. Professional Photography 
High-quality images are critical for creating a strong first impression. We arrange for professional photographs to showcase your property in the best light. 
 
4. Online Advertising 
Your property will be listed on major property websites to reach a broad and relevant audience. 
 
5. For Sale Signage 
We place a prominent and well-branded “For Sale” sign outside the property to attract local attention and walk-in interest. 
6. Custom Marketing Program 
We develop a tailored marketing plan which may include direct mail, email campaigns, phone follow-ups, and social media promotions to generate leads. 
 
7. Qualify Prospective Buyers 
We assess potential buyers to ensure they are financially prepared to proceed. This includes reviewing whether the sale will be cash-based or mortgage-financed. 
 
8. Financial Guidance for Buyers 
We support interested parties by offering guidance on mortgage options and connecting them with trusted financial advisors if needed. 
 
9. Regular Vendor Updates 
You will receive consistent updates on viewings, buyer interest, and market feedback, ensuring you are fully informed at every step. 
 
10. Evidence-Based Feedback 
We provide actionable feedback from buyers and viewers to help you make informed decisions about price, presentation, or marketing adjustments. 
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OUR SELLING PLAN Mutual Decision 

Following our consultation and review of your property, we believe Forbes Property is uniquely positioned to secure the best possible outcome for your sale. If you agree with our approach and are confident in our ability, we’ll proceed to formalize our partnership. 
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OUR SELLING PLAN Our Undertaking 

Upon agreement, we will sign a Letter of Engagement outlining our commitment to you. This document formalizes our responsibilities and ensures transparency throughout the process. 
Contact us now if you have any questions regarding our Selling Process or if you wish to put your property on the market. 
Forbes Property - 10 Malahide Road, Artane, Dublin 5 - Licence No: 004659